The Walt Disney Company announced today that it has signed an agreement with Frito-Lay to sell Frito-Lay products at both Disneyland and Walt Disney World. Frito-Lay will also sponsor several rides and attractions.
Dallas Business Journal Article
Frito-Lay inks deal with Disney
Frito-Lay said Thursday it has inked a multi-year deal with the Walt Disney Co. to have its snack products featured at Walt Disney World and Disneyland resorts.
Frito-Lay, the Plano-based division of PepsiCo Inc., also will sponsor several rides and gain naming rights to a Disney sports facility.
Terms and length of the deal were not disclosed.
Frito-Lay snack products will be sold at restaurants and food kiosks in Disney's domestic theme parks, the company said.
Frito-Lay also received naming rights to a Disney-owned sports training complex, which is home to the Atlanta Braves spring training and the double-A Orlando Rays. The complex will be renamed Cracker Jack Stadium. In addition, Frito-Lay will sponsor park attractions, including California Screamin' in Disney's California Adventure and Disney's Typhoon Lagoon Water Park at the Walt Disney World Resort.