We checked this out while we were there two weekends ago!!
It looks like a lot of fun, but is not something you can just "play" with like the Mr. Potato heads!!
Each "decal" is a sticker and there are a lot of hat and ear options!!
Even if you use 3 decals, the cost is equal to a "premade" hat . . . it really looked like a lot of fun and my kids were disappointed I wouldn't let them do it!!!
I just don't need ANOTHER "Mom I gotta have this hat, I'll wear it I swear" at the bottom of the toy box!!