[Elmo]

I think Disney has a presence at other major events ("I'm going to DisneyWorld!) and what is the rate of return? The "One Off" cars (Indiana Jones) probably do more to sell diecast cars and other swag than actually promoting the movie/event/product. Now IF Disney could control those profits, now that might be a different story.

IRL sponsorship would be cheap - many blank side pods - but if a tree fell in the forest..... And Disney owns the ABC, the IRL "broadcast partner" so they have easy access if they wanted.

If you want eyeballs on your product, then you need to go F1 for motorsports or soccer. I don't know that either translates to a postive return rate.