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Originally Posted by Elmo
If you want eyeballs on your product, then you need to go F1 for motorsports or soccer. I don't know that either translates to a postive return rate.
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Not for the American market which is of course, Disney's primary market.
Disney owned the California (Anaheim)(Los Angeles) Angels from the mid 90s to 2003 and the Mighty Ducks until 2005 (no longer the Mighty Ducks, now the Anaheim Ducks). They have annual PGA events in WDW as well as Braves spring training. As mentioned, Disney is the parent of both ABC and ESPN, which broadcast auto racing. With all of that exposure, or potential exposure, I'd guess the prevailing attitude at The Walt Disney Company is there is little need to sponsor a NASCAR car or team as the bang for the buck isn't as great as other advertising.