[Elmo]

Originally Posted by Soundgod

Not for the American market which is of course, Disney's primary market.

With all of that exposure, or potential exposure, I'd guess the prevailing attitude at The Walt Disney Company is there is little need to sponsor a NASCAR car or team as the bang for the buck isn't as great as other advertising.

That was my point with the markets outside the US - NASCAR might not be the first choice. WDW does draw from all over the world and I don't know what marketing takes place outside the US.

Disney knows marketing - look at all of us here. We bought in - some literally. I think of all the things Disney knows, they know marketing.