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We were invited to visit the concierge level at the Wilderness Lodge during breakfast hours last month. It was essentially pastries, coffee and juices like many budget motels have in their lobby. Nothing more and nothing less. The concierge services offered on the concierge level are all available at guest services.
The cost difference for the concierge level leads me to think the target market for this add-on is (1) people who don't care about cost at all and (2) people who don't get out much, people who believe paying to be called V.I.P. makes them a V.I.P.
Concierge level at WDW is Disney's way of changing extra for what they should offer all resort guests.
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