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Old 02-01-2006   #1 (permalink)
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Icon8 New Unversal Ad.... Grrrrrrrrr!

Just saw a Universal ad last night where the grumpy little girl at Universal says something like, "If I had to kiss another princess on vacation, I was gonna hurl."

Nice. Doesn't make me wanna race right over to Universal... how about you?
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Old 02-01-2006   #2 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

I don't understand why they use that negativity in their marketing campaign. They can't compete with Disney, so they should just concentrate on beating out the other competition.

The smear campaign against Disney is going to make Disney Hardcores like us boycott the place. People like us who might otherwise have paid Universal a visit now and then.

I won't be going there anytime soon.
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Old 02-01-2006   #3 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

I with you on the boycott of Universal!!

I was actually considering going there soon.....now they've lost a customer.

Aren't they trying to gain customers??
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Old 02-01-2006   #4 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

I'm not knocking WDW (I love it - and you guys at DC too) but we also LOVE Universal. It's been said here before, they cater to a different crowd. It is a different type of park. I haven't seen it, but based on descriptions I think they are trying to give those with different tastes another option.

BTW, I just read on a Universal board how wonderfully brilliant the commercial is. I'll have to try to watch more TV. I never see stuff like this. Do you think they'll play it during Lost?
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Old 02-01-2006   #5 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

Haha, I know me and my husband saw it on TV yesterday morning. I sure as heck know I NEVER got sick of seeing Princesses and I am 27!!!!! hehe!!!!

I think the worst part of the commercial is when they say "come and take a REAL vacation."

WHATEVER.... let people go there... please.... it keeps our crowds down. haha.
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Old 02-01-2006   #6 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

Quote:
Originally Posted by E&B's Mom
I'm not knocking WDW (I love it - and you guys at DC too) but we also LOVE Universal. It's been said here before, they cater to a different crowd. It is a different type of park. I haven't seen it, but based on descriptions I think they are trying to give those with different tastes another option.

BTW, I just read on a Universal board how wonderfully brilliant the commercial is. I'll have to try to watch more TV. I never see stuff like this. Do you think they'll play it during Lost?
Absolutely... My kids will want to go back to US in a few years... They will have the urge to try those big coasters and all that! There's that "wild teen" atmosphere that will someday really appeal to them...

BUT...

why the negative ad? It's like the last week of a political campaign, where they stoop to all sorts of negativity. Makes me really sad.
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Old 02-01-2006   #7 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

I love it. I think the burns on Disney are so Universal. They want people to understand they are not a Disney park. I have no problems with any of it. I like Universal parks as well but for a totally different reason. And believe it or not there are many more people who think Universal IS part of Disney. It makes sense to me and friendly competetion doesn't hurt anyone, especially the consumers. Also, the diehard puritan Disney fans are not going to Disney anyway, so the crowd loss is nominal.

No harm, no foul... just tactics.
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Old 02-01-2006   #8 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

Quote:
Originally Posted by wdwspider
I love it. I think the burns on Disney are so Universal. They want people to understand they are not a Disney park. I have no problems with any of it. I like Universal parks as well but for a totally different reason. And believe it or not there are many more people who think Universal IS part of Disney. It makes sense to me and friendly competetion doesn't hurt anyone, especially the consumers. Also, the diehard puritan Disney fans are not going to Disney anyway, so the crowd loss is nominal.

No harm, no foul... just tactics.
OK, all true... I think you are WAY better adjusted than I am! LOL
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Old 02-01-2006   #9 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

I personally dont like US for a few personal reasons so I dont like going there in the first place and well with these ads I dont think it would ever get me there again at that rate
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Old 02-01-2006   #10 (permalink)
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Icon7 Re: New Unversal Ad.... Grrrrrrrrr!

I'm with you Wdwspider, we love both parks! We go down for both, and for different reasons. Now, Miss Disney, take a deep breath and smile!!
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Old 02-01-2006   #11 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

LOL

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Old 02-01-2006   #12 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

Ditto to Spider and E&B's Mom. Different crowds, different parks, different tastes. The thrill seekers will obviously flock to US/IOA more than Disney. I know I have chosen IOA over Disney many times, because I wanted to go a gajillion miles an hour and be flipped upside down.

I haven't seen the commercial. But it's just that - marketing. They're doing what they can to attract their crowd. Disney does the same, just in a different way.
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Old 02-01-2006   #13 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

I have no problem with it either. There really are people out there who feel that way and go to US for just that reason: they think Disney is too sugary sweet.

Also, WDW is the big guy on the block. They can't help but compare themselves to them.
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Old 02-01-2006   #14 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

I understand competitive marketing, but I really feel that is just in poor taste. You'll never see a Disney commercial talk bad about the hanna barbera crew at US. Oh well, desperate people (or companies) do desperate things!
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Old 02-01-2006   #15 (permalink)
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Re: New Unversal Ad.... Grrrrrrrrr!

Quote:
Originally Posted by WishUponAStar
WHATEVER.... let people go there... please.... it keeps our crowds down. haha.
That's exactly my thought! I hope their ad is wildly successful.
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