| 05-12-2008 | #3 (permalink) |
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Senior Mouseketeer
Join Date: Mar 2007
Location: Fort Lauderdale, Fl
Posts: 478
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Re: Nascar
NASCAR is too restrictive for Disney. Disney wants right turns, inverted loops, barrel rolls, 13 story drops and laser shooters.
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1977 - Offsite 1980 - Summer Camp 1983 - Grad Nite 1990 - Offsite 2000 - OKW 2002 - Cont 2003 - AK (Jan.), Cont (May), AK (Oct.) 2004 - Cont (Jan.), AK (May), Poly (Sept.) 2005 - WL (Jan.), CBR(May), GF (Dec.) 2006 - Cont (Jan.), BW (May), Cont (Sept.) 2007 - FWC (Apr.), Dolphin (Nov.) 2008 - DTD Hilton (May), Cont? (Oct), Undecided (Dec) |
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| 05-12-2008 | #4 (permalink) |
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Big Cheese
Join Date: Mar 2004
Posts: 618
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Re: Nascar
>>NASCAR is too restrictive for Disney. Disney wants right turns, inverted loops, barrel rolls, 13 story drops and laser shooters.<<
But NASCAR has "pit stops." Disney loves pit stops. They most of their money on them. You know, toys, clothes, food, gifts <g>. Frank |
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| 05-12-2008 | #5 (permalink) | |
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We're Animaniacs
Join Date: Sep 2004
Location: Laughing on the Laughing Floor
Posts: 6,290
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Re: Nascar
Quote:
Why? Their roller coasters don't even meet that spec! But there are plenty of companies that have no NASCAR presence, not just Disney. I guess to Disney corporate, there isn't a compelling case to sponsor a NASCAR or IRL team. Unless Steve Jobs wants to create an Apple/Pixar team.
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Ask me about Disney fireworks. |
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| 05-12-2008 | #6 (permalink) |
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Big Cheese
Join Date: Mar 2004
Posts: 618
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Re: Nascar
>>Unless Steve Jobs wants to create an Apple/Pixar team.<<
Wow. Great thought. Can you imagine the advertising they'd get. Last week, Kyle Bush who runs the M&M team was a huge unadulterated ad for the new Indiana Jones movie. The Sprint Cup race was on Fox all Saturday nite. All the M&M's on the car and his outfit were decked out like Indy. Even the Speed TV announcers were wearing hats and sporting bull whips after Bush won the Sprint car race Saturday nite. Frank |
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| 05-12-2008 | #7 (permalink) |
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Senior Mouseketeer
Join Date: Dec 2005
Location: Doylestown, PA
Posts: 463
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Re: Nascar
I think Disney has a presence at other major events ("I'm going to DisneyWorld!) and what is the rate of return? The "One Off" cars (Indiana Jones) probably do more to sell diecast cars and other swag than actually promoting the movie/event/product. Now IF Disney could control those profits, now that might be a different story.
IRL sponsorship would be cheap - many blank side pods - but if a tree fell in the forest..... And Disney owns the ABC, the IRL "broadcast partner" so they have easy access if they wanted. If you want eyeballs on your product, then you need to go F1 for motorsports or soccer. I don't know that either translates to a postive return rate.
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2008 Mar. BCV (Spring Break) 2007 Nov. BCV (Thanksgiving in WDW) 2007 Jan. BCV (left the kids at home!) 2006 Dec. BCV 2006 April BCV 2005 Oct. BCV 2005 March BCV (left the kids at home!) 2004 Dec. BCV 2003 March Port Orleans 1996 Sept. Off-site |
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| 05-12-2008 | #8 (permalink) | |
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We're Animaniacs
Join Date: Sep 2004
Location: Laughing on the Laughing Floor
Posts: 6,290
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Re: Nascar
Quote:
Not for the American market which is of course, Disney's primary market. Disney owned the California (Anaheim)(Los Angeles) Angels from the mid 90s to 2003 and the Mighty Ducks until 2005 (no longer the Mighty Ducks, now the Anaheim Ducks). They have annual PGA events in WDW as well as Braves spring training. As mentioned, Disney is the parent of both ABC and ESPN, which broadcast auto racing. With all of that exposure, or potential exposure, I'd guess the prevailing attitude at The Walt Disney Company is there is little need to sponsor a NASCAR car or team as the bang for the buck isn't as great as other advertising.
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Ask me about Disney fireworks. Last edited by Soundgod : 05-12-2008 at 05:06 PM. |
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| 05-12-2008 | #9 (permalink) |
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MB's Rabble Rouser®
Join Date: Sep 2004
Location: Carlinville, IL
Posts: 6,049
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Re: Nascar
You know, some people would argue what grown man would want to drive the "Mickey Mouse" car. However, they found a driver for Viagra <<Boy, that's got to be humiliating!>>
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| 05-12-2008 | #10 (permalink) | |
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Senior Mouseketeer
Join Date: Dec 2005
Location: Doylestown, PA
Posts: 463
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Re: Nascar
Quote:
That was my point with the markets outside the US - NASCAR might not be the first choice. WDW does draw from all over the world and I don't know what marketing takes place outside the US. Disney knows marketing - look at all of us here.  We bought in - some literally. I think of all the things Disney knows, they know marketing.
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2008 Mar. BCV (Spring Break) 2007 Nov. BCV (Thanksgiving in WDW) 2007 Jan. BCV (left the kids at home!) 2006 Dec. BCV 2006 April BCV 2005 Oct. BCV 2005 March BCV (left the kids at home!) 2004 Dec. BCV 2003 March Port Orleans 1996 Sept. Off-site |
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| 05-12-2008 | #11 (permalink) |
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Senior Mouseketeer
Join Date: Feb 2004
Location: Lost In Georgia
Posts: 356
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Re: Nascar
<-----------------loves Nascar Too!!
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Heather It's time to remember the magic!!!! Disney Visits:1984-Off Property 1996-Off Property1997-All-Star Sports-Senior Trip and first trip with DH  1997-Off Property2000-Caribbean Beach Resort November 2006  Shades of Green 1st ever GIRLS ONLY SSW Trip!November 2007  SSW again!! All Star SportsMay 2008-Celebrating 5th anniversary with DH at CBR  November 2008-Possible third SSW trip! |
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| 05-12-2008 | #12 (permalink) | |
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Senior Mouseketeer
Join Date: Mar 2007
Location: Fort Lauderdale, Fl
Posts: 478
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Re: Nascar
Quote:
Rock N Roller Coaster does.
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